Nat Habit secures $10 million in funding from Bertelsmann India Investments, others

Nat Habit, a natural personal care brand has raised $10.2 million (Rs 81 crore) in series B funding round led by Bertelsmann India Investments (BII).

Fireside Ventures, Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures also participated in the funding round.

The brand will utilise the funds to expand into new categories, retail channels, research and development (R&D), and talent acquisition.

Commenting on the funding, Swagatika Das, founder of Nat Habit in a statement said, ‘’Nat Habit was founded with a vision to make true and wholesome natural care available to all. With the recent Series B funding, we aim to double down on our efforts in terms of building a stronger community and making larger strides towards making Nat Habit the go-to brand for every Indian’s daily personal care needs.”

Pankaj Makkar, partner at Bertlesmann added, “Nat Habit has taken personal care to a new level by offering fresh products using proprietary techniques and natural ingredients. This investment is a sign of our confidence in Nat Habit’s potential and our relationship with its founders. We’re excited about a future filled with mutual success and ongoing teamwork.”

Nat Habit sells its products through its e-commerce website and is available on marketplaces including Amazon, Nykaa, Flipkart, and FirstCry.