Myntra launches ‘Rising Stars’ program to help scale D2C brands

Myntra, a Flipkart-owned fashion and lifestyle platform has launched the ‘Myntra Rising Stars’ program to strengthen the direct-to-consumer (D2C) brands in the fashion and lifestyle segment.

Through this initiative, the platform will onboard 200 digital-first made-in-India fashion, footwear, home, and accessories brands over the next four months and extend end-to-end support services to accelerate their growth.

The shortlisted brands will be part of Myntra’s Rising Stars store and get access to millions of customers from across the country.

Commenting on the initiative, Sharon Pais, chief business officer at Myntra in a statement said, “With evolving fashion preferences, D2C brands are poised to play a key role in fuelling the growth of fashion in the country. The launch of Myntra Rising Stars program will give a boost to 200 digital-first made-in-India brands and put them on an accelerated growth path.”

“The program will enable millions of our customers to have access to their differentiated offerings while enjoying Myntra’s best-in-class experience across discovery, shopping and delivery,” she added.

Over 3 lakh styles will be a part of the launch of the ‘Rising Stars’ store. Some of the brands being featured include Neemans, Suta, Rare Rabbit, Blissclub, Fablestreet, The Souled Store, Bewakoof, among others.