Flipkart’s fashion arm Myntra has launched an artificial intelligence (AI) powered chatbot named ‘Maya’ to elevate online customer experience. Maya will use AI to help shoppers find what they are looking for an recommend products as the busy festive shopping season kicks off.
“The introduction of our AI-powered shopping assistant, Maya, marks a significant milestone in our journey to elevate the shopping experience of millions of fashion-forward shoppers in the country by providing a conversational interface to our users,” said Myntra’s chief product and technology officer Raghu Krishnananda, India Retailing reported. “As the festive season kicks-in, we eagerly look forward to our customers engaging with Maya, with the confidence that their quest for finding the perfect fashion and lifestyle needs will be met with enhanced convenience.”
Maya is powered by OpenAI’s ChatGPT and can scan over 2.3 million products across Myntra’s fashion, beauty, footwear, and home categories to make recommendations based on what shoppers tell Maya they are looking for. The chat service is designed to be an extension of Myntra’s virtual fashion influencer Maya, who is AI generated.
The launch comes ahead of Myntra’s flagship ‘Big Fashion Festival’ sale event which offers discounts focusing on fashion and lifestyle goods for the festive season. Maya is designed to make the online shopping experience more personal and to increase sales by directing shoppers swiftly to what they are looking for.
To begin with, Maya has been introduced to 10% of Myntra’s users to test out her features. The business plans to have around 20% of its app user base talk to Maya in the coming few months and in future aims to roll the feature out on a larger scale and add features such as local language options.
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