Myntra expands premium brand portfolio with launch of ‘Iconic’

Fashion e-commerce major Myntra has strengthened its international brand portfolio with the addition of ‘Iconic’ brand to its platform.

Iconic will offer a wide range of products that include, shirts, tees, polos, shorts, chinos, and denims for men while the women’s category will have tops, tees, dresses, skirts, shorts, pants, and denims.

As part of the association, Myntra will enable the brand with an online brand store (OBS). Additionally, the brand will also feature on Myntra Mall and Myntra Studio.

Commenting on the launch, Jayanti Ganguly, vice president apparel international business at Myntra in a statement said, “We are very proud of the successful association with the Iconic group. This association has enabled a strong digital brand creation and scale for Gant, True Religion and Dkny at Myntra. We are now thrilled to extend this partnership to launch the ‘Iconic’ brand from the group at Myntra.”

Apoorv Sen, chief operating officer at Iconic added, “Iconic is a new brand from the house of Iconic, that will focus on smart casuals for both men and women. We are thrilled to associate with Myntra yet again and cater to its thriving base of trend-first consumers who have a keen appreciation for premium fashion.”

The Iconic group currently has 26 stores in India with over 15 exclusive international and controlled brands.