Modicare Limited expands Urban Color line with festive launches

Direct selling cosmetics business Modicare has expanded its ‘Urban Color’ brand’s product selection to boost sales during the busy festive season. Modicare has launched the new range under the name ‘Urban Color London Gold’. 

“Embracing the festive spirit, we at Modicare are delighted to introduce our new Urban Color London Gold Collection, each crafted with precision and love,” said Modicare Limited’s founder and managing director Samir K Modi in a press release. “Our mission has always been to provide world-class quality products for our valued consultants and customers, and as the festive season approaches, we are committed to delivering beauty solutions that exceed consumer expectations. As we step into this season of light and togetherness, we remain committed to enriching lives and illuminating smiles with our exceptional offerings.”
 
The new line features products including the ‘Black Loyalty Kajal’ which is designed to be bold and long-lasting. In addition, six crème lip colours and six matte lip colours come in festive hues and have been created to be paired with occasion wear looks. 

The collection is 100% vegan, cruelty free, and Paraben free, according to Modicare. The business has further expanded its Urban Color range by launching a series of brushes, blushes, and highlighters among other cosmetics products.