Mish partners with Nykaa Fashion to expand reach

Mish, a women’s fashion label has collaborated with Nykaa Fashion to expand its reach in the Indian market.

With this association, Mish will be available at Nykaa Fashion’s online store and have exclusive space in the lifestyle retail company’s physical store at Indiranagar, Bangalore.

The dedicated shelf space at Nykaa Fashion’s store will feature Mish’s latest collections, providing customers with the opportunity to experience the brand’s commitment to fashion- forward designs firsthand.

The collaboration is expected to boost sales of Mish hrough Nykaa Fashion’s established retail network and customer base across the country.

Commenting on the partnership, Kaushal Goenka, co-founder at Mish in a statement said, “We are thrilled to partner with Nykaa Fashion, a brand that shares our commitment to quality and innovation. This collaboration is an exciting leap into the world of retail, allowing us to connect with our audience in a more tangible way.”

Nykaa Fashion is the fashion e-commerce arm of e-commerce giant Nykaa, founded by Falguni Nayar in 2012.