Miniso opens new Delhi store in Connaught Place

Accessories and lifestyle brand Miniso has opened an exclusive brand outlet in New Delhi’s Connaught Place. The store retails the brand’s full range of goods for the whole family and adds to its brick-and-mortar retail presence in the capital.

As Miniso continues to expand its retail presence across India, the brand has a new home in Connaught Place’s E Block, the brand announced on Facebook. Miniso’s new store houses the brand’s recently launched, licensed Tom and Jerry collection of accessories ranging from socks, eye masks, and hairbrushes, to earbud cases and toothbrushes among other goods. The store also retails cosmetics, hair accessories, toys, home décor, and gift items among others. 
 
Connaught Place is one of New Delhi’s main business and commercial centres and is known as a shopping, nightlife and tourist destination. By opening in this busy district of the capital, Miniso anticipates welcoming high levels of customer footfall while boosting brand awareness. 

Miniso is headquartered in Guangzhou in the Chinese province of Guangdong. The brand has a retail presence across Asia as well as in North America, South America, Oceana, Africa, and Europe and is positioned in the value to mid segment of the market.