MiniKlub opens flagship store in Bhopal

Children’s wear and lifestyle brand MiniKlub has opened a flagship store in Bhopal to connect with shoppers in Madhya Pradesh. Located at the city’s Arena Colony, the new store retails a multi-brand selection of apparel, accessories, travel goods, footwear, and toys among other products. 

MiniKlub now has a brick-and-mortar presence in 28 Indian cities with a total of 65 stores, the brand announced in a press release. The store caters to infants ranging from newborn babies to eight-year-old children and also carries a selection of products for mothers and mothers to be. 
 
“The opening of our flagship store in Bhopal is a momentous occasion for MiniKlub,” said MiniKlub’s director Anjana Pasi in a press release. “We are not just unveiling a store; we are creating a destination that celebrates the joy of childhood through fashion. We look forward to becoming an integral part of the Bhopal community, offering families a unique and delightful shopping experience.”

MiniKlub was established in 2013 by its parent company First Steps Babywear and follows an omni-channel retail strategy. The brand today has a presence in over 450 multi-brand outlets across India and also has a presence on numerous multi-brand e-commerce platforms, in addition to its exclusive brand outlets and its own e-commerce store.