Miniklub opens first store in Rajasthan’s Jhunjhunu

Babywear brand Miniklub has opened a new store in Jhunjhunu to bolster its brick-and mortar presence in Rajasthan. The store is located on the city’s Man Nagar Road and retails clothing and accessories for newborns to children aged eight years old. 

Miniklub’s new outlet retails products including baby wear, children’s wear, newborn essentials, footwear, travel goods, baby accessories, and toys, the business announced in a press release on September 22. The new store spans two floors and opened its doors to the public with a promotional offer of up to 50% off on select items. With its bright blue building and open façade, the store marks Miniklub’s brick-and-mortar debut in the northern city of Jhunjhunu.
 
Miniklub launches its operations in 2013 and today has established 85% coverage across India, according to the business. Miniklub has a presence in over 450 multi-brand outlets in addition to its own standalone stores. The business also retails online through its direct to customer e-commerce store and has a presence on multi-brand marketplaces including Myntra, Amazon, Flipkart, and Ajio.

The business has expanded its operations by partnering with UK-based department store chain John Lewis to launch Mini Cuddles. The sub-brand retails comfort-focused clothing for newborns to children aged two years old.