MiniKlub opens first store in Mathura

Children’s wear and accessories brand MiniKlub has opened its first brick-and-mortar store in Mathura. Adding to its retail presence in the state of Uttar Pradesh, the store houses products for newborns to eight-year-old children. 

“We are thrilled to open our doors to Mathura,” said MiniKlub’s director Anjana Pasi in a press release. “MiniKlub is not just about clothing; it’s a celebration of childhood, and we are excited to bring our unique and stylish collections to the families here.”
 
The store opened its doors with a promotion offering shoppers up to 50% off select products. Along with colourful children’s clothing, the store launched with a selection of winter onesies featuring whimsical animal designs. 

Located at Mathura’s central Krishna Nagar, the outlet is designed to offer parents a one-stop-shop for their children’s apparel needs. “This new addition to the MiniKlub family brings the brand’s commitment to quality, style, and comfort to the heart of Mathura, offering a diverse range of trendy and high-quality children’s clothing,” announced the brand in a press release. 
 
First Steps Babywear launched MiniKlub in 2013 and today the omni-channel retailer has a presence in over 450 multi-brand outlets across India. The business also counts 65 exclusive brand outlets in 28 Indian cities. Online, MiniKlub retails from its own e-commerce store as well as multi-brand platforms including Myntra, Flipkart, Amazon India, and Ajio.