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Friday, December 27, 2024

Michael Kors launches Christmas tree pop-up at Jio World Drive

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Premium apparel and accessories brand Michael Kors has launched a Christmas tree pop-up installation at Jio World Drive in Mumbai’s Bandra Kurla Complex. The ‘Gold Empire Chain Link Christmas tree’ showcases the brand’s logo as sparkling Christmas ornaments and was unveiled at a fashion focused dinner. 

Michael Kors’ festive installation in Mumbai – Michael Kors

“The exceptional installation adorns a gold chrome chain wrapped around to emanate the most loved holiday season memory,” announced the brand in a press release on December 15. “While the gold chrome hardware replaced the pine leaves, Micheal Kors’ Holiday Season 2023 bags pose as the perfect ornament creating a symphony of glamour, style, and timeless elegance.”
 
Michael Kors launched its exclusive installation with a sit-down dinner on December 13, attended by fashion influencers Radhika Seth, Varun Agarwal, Sanket Mehta, Sonam Babani, Vivek Dhada, Meghna Kaur, Pooja Advani, Ashi Khanna, and Unnati Malharkar. Fashion stylist and consultant Edward Lalrempuia also attended the event along with OTT industry figures Ayesha Kanga, Yuvraj Menda, Anushka Sen, Piyush Khati, Zeyn Shaw, Moses Koul,Chayan Chopra, and Chintan Rachh.

Guests at the Michael Kors dinner – Michael Kors

The golden table mirrored the brand’s installation and the event also saw the launch of the Michael Kors ‘Holiday Collection 2023’. The collection features glittering pantsuits, mini dresses, and two-piece sets with a modern, youthful aesthetic. 

Michael Kors was established in 1981 and retails under the brand names Michael Kors Collection, Michael Michael Kors, and Michael Kors Mens. The label’s products include accessories, ready-to-wear, footwear, wearable technology, watches, and fragrances. 

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