Metro Shoes launches new social awareness campaign

Footwear brand Metro Shoes has launched a new social awareness campaign on the occasion of International Men’s Day on November 19 to communicate how men can do better and to normalise men’s contribution to everyday tasks and moments.

The brand film follows on from Metro Shoes’ Father’s Day advert, shown earlier in the year, Metro Shoes announced in a press release. The advert showed a wife’s thank you to her husband for his support and involvement during pregnancy. For its new campaign, the brand urges men to see how appreciated their small helpful gestures are while encouraging them to seek further responsibilities.  
 
“This International Men’s Day, Metro Shoes launched its latest digital campaign which normalises men’s contribution to small everyday moments and successfully communicates the man’s willingness to do more, do better,” announced Metro Shoes in a press release. “This new film maintains continuity with the previously released Father’s Day digital video by featuring the same cast at the same location. Metro Shoes has consistently shared endearing stories of modern Indians which resonates well with the audience and this film is no different.”
 
Metro Brands Limited opened its first branded store in Mumbai in 1955 and of September 30, 2024, the business counts 871 spread across 198 Indian cities. Listed on the Bombay Stock Exchange, Metro Brands Limited retails a range of private label brands including Walkway, Metro, Mochi, and Da Vinchi among others.