Menswear brand Celio opens new Lucknow store

Men’s apparel brand Celio has opened a new exclusive brand outlet in Lucknow to reach more shoppers in Uttar Pradesh. The store is located in the northern city’s Lulu Mall where it joins labels including Adidas, Allen Solley, Max Fashion, and Gap among others. 

“Step into style at the newly opened Celio store in Lulu Mall, Lucknow,” the shopping centre announced on Facebook, sharing a video of the new outlet. “Discover unbeatable offers and a world of men’s fashion awaits you. Don’t miss out on the ultimate shopping experience!”
 
The store includes technological features such as digital displays showing information about its products throughout the outlet. Shoppers can browse an array of denim, casual shirts, and other western wear staples in the store.

Along with its range of classic casual wear, Celio also retails a wide selection of licensed products such as graphic t-shirts and sweaters for franchises including Stranger Things, Demon Slayer, Batman, One Piece, Attack on Titan, and Teenage Mutant Ninja Turtles among others, according to its India website. The brand also retails an inner wear line. 
 
Celio was first established in France in 1970 under the name ‘Cleo 3000’, according to the brand’s India website. Today, the label retails across France and also has a presence in 49 other countries across the world with over 1,100 stores. In India, Celio retails from its direct to customer e-commerce store and brick-and-mortar outlets across the country.