E-commerce platform Meesho has reported product categories including fashion, beauty, and personal care witnessing over 72 orders per second and reported 120 crore customer visits during its recent ‘Mega Blockbuster Sale’.
“As we wrap this remarkable ‘Meesho Mega Blockbuster Sale’, we are not only celebrating the numbers but the stories behind each purchase,” said Meesho’s CXO for growth Megha Agarwal, Indian Retailer Bureau reported. “With an impressive growth in orders, Meesho’s Mega Blockbuster Sale truly helped fulfil India’s festive shopping aspirations.”
The ‘Meesho Mega Blockbuster Sale’ ran from October 6 to 15 and offered double digit discounts across a range of brands and goods. The business also used the event to promote its shopping app and reported 1.6 million new app installs over the duration of the online event.
“Our innovative offerings such as Meesho Mall, Meesho Gold and Loyalty Program have helped empower small businesses and delight customers,” said Agarwal. “We are overjoyed by the success of our sellers. The significant increase in their sales has made the Mega Blockbuster Sale a success and is a testament to our commitment towards fostering growth of small businesses.”
Ahead of its flagship sale, Meesho onboarded around two lakh sellers to its platform. The business reported a 114% increase in children’s wear purchases and its recently launched Meesho Mall feature saw three times its average daily order numbers during the sale.
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