MCM launches limited-edition Swarovski Crystal fragrance

MCM has unveiled a limited-edition Swarovski Crystal fragrance, set to launch on October 10.

The limited-edition version of its award-winning fragrance launches with an updated bottle design embellished with approximately 1,100 Swarovski crystals. With only 150 bottles released globally, each crystal was carefully applied to the bottle by hand. The fragrance comes accompanied by a bespoke travel case inspired by the iconic Ottomar Travel Case, in an exclusive Berlin Gold hue.

At the heart of the release is the MCM Eau de Parfum juice, which has been reimagined into a luxurious Parfum concentration. The long-lasting, floral woody fragrance is infused with hyper-real raspberry, hand-picked jasmine and sleek woody notes of Ambrox Super. 

The limited-edition perfume is also a responsible creation, with over 77% biodegradable ingredients and 87% of its vegan formula crafted using green chemistry principles. Over 50% of its sustainably sourced Naturals Together ingredients contribute to the positive social impact on local communities around the globe.

The MCM Limited Edition Parfum with Swarovski crystals will be available in MCM boutiques, online and at select retailers. It retails at $1,800 for a 50mL bottle.