Eze Perfumes goes global with entry into USA market

Eze Perfumes, a direct-to-consumer (D2C) perfume brand from Sawai Fragrance has forayed into the global markets with its launch in USA and South America.

The brand claims to have established a robust retail network in the US with its launch in 400 fragrance outlets along with a dedicated online marketplace.

Eze Perfumes has also expanded its retail footprint in the South American countries like Panama, Colombia, and Mexico with launch in over 100 fragrance stores.

Commenting on the launch, Pushkar Jain, founder of Eze Perfumes in a statement said, “Bringing Eze Perfumes to the global stage is not just about expanding market presence; it’s about showcasing India’s centuries-old tradition of perfumery. This brings us to closer to our vision of putting Indian fragrances on our global map.”

Purvi Jain, CEO of Sawai Fragrances USA added, “Leading the introduction of Eze Perfumes into the American market is an exhilarating journey. Our dedication goes beyond selling perfumes; it’s about narrating the captivating story of Indian perfumery tradition. Our aim is to redefine olfactory experiences for American consumers, offering an immersive sensory journey into India’s aromatic heritage.”

‘Eze’ draws inspiration from an Igbo term in Nigeria, signifying ‘king’. In India, Eze Perfumes sells through its website and e-commerce marketplaces like Amazon, Myntra, Nykaa, Flipkart, Meesho, Smytten among others.