Landmark Group-owned brand ‘Max Fashion’ has launched a new campaign ‘Friendship Beyond Words’ under its Max Cares initiative to celebrate International Friendship Day.
The campaign will be promoted through various social media platforms, and in-store displays across Max Fashion’s outlets.
Commenting on the campaign, Pallavi Pandey, head marketing at Max Fashion in a statement said, “We are extremely excited to launch the ‘Friendship Beyond Words’ campaign, as it aligns with the brand’s core values of diversity and inclusivity. This campaign, under our initiative ‘Max Cares,’ is driven by the belief that true friendship goes beyond spoken language and that every individual, regardless of their abilities, deserves to be a part of an inclusive society.”
“We believe this campaign will raise awareness, celebrate diversity, encourage empathy, and that’s something we have set to achieve with Fashion which is to democratise fashion without discrimination,” she added.
With this campaign, Max Fashion aims to foster genuine connections with customers and their commitment towards creating equal work opportunities for all, including people with special needs.
The film #FriendshipBeyondWords, released on Max Fashion’s digital platforms has over already crossed 10 million views across Instagram, Youtube and Facebook.
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