Mars Cosmetics expands presence with launch of kiosks

Beauty brand Mars Cosmetics has strengthened its retail presence in the Indian market with the opening of kiosks in leading cities across the country.

The brand has opened kiosks in cities like Kanpur, Chandigarh, Noida, Delhi, and Haryana. It plans to further expand its offline presence by entering new markets in the coming months.

Commenting on the expansion, Rishabh Sethia, director at Mars Cosmetics in a statement said, “We are delighted to witness the overwhelming response to kiosks and are grateful for the continued support from our valued customers. Each launch represents a significant milestone for Mars Cosmetics as we strive to bring our high-quality products closer to consumers across India.”

“We are excited about the upcoming openings in Ahmedabad, Surat, Mohali, and Udaipur, which will further strengthen our presence in key markets,” he added.

Mars Cosmetics also retails from its direct-to-customer website and multi-brand platforms including Myntra, Nykaa, Tira, and Purplle among others.