Marine Serre will show its men’s collection separately to boost menswear growth

Marine Serre wants to grow faster with menswear. The label by the eponymous French designer, renowned for its upcycled fashion, has opted for new slots on the Parisian fashion calendar, and will no longer show its men’s and women’s collections together during Paris Fashion Week Men. At the latter’s next sessions, in January and June, the label wants to put the accent on its menswear, which is expanding rapidly. Marine Serre will not however stage a runway show, but an event/presentation, whose details are still to be defined, showcasing a fully fledged menswear collection.

 
Marine Serre will continue to show its women’s collections, but in 2024 they will be presented during the Paris Women’s Week, in March and October. The label is going back to where it started, having debuted on the Parisian runways in February 2018 during the womenswear week, before switching to the menswear week in 2022.
 
“Menswear has featured since the very first shows, and I feel the time is right to give it more space,” said the designer in a brief statement. She is keen to expand her label’s men’s range to cater to its growing male clientèle.

Serre has made a name for herself with her futuristic couture sportswear and recycled fashion. She launched her eponymous women’s ready-to-wear label in 2016, and soon added a men’s line too. In just a few years, she established herself as one of the new names to watch in contemporary fashion. The label has also diversified into accessories, from jewellery to handbags, footwear, small leather goods, and assorted hats.
 
Marine Serre is currently sold on its e-shop and a dozen fashion e-tailers, as well as via over 150 multibrand retailers in some 30 countries. Mainly in Europe, particularly in Italy, France and the UK, and also in Asia, South Korea, China and Japan – the label’s main markets, followed by the USA.