Fine jewellery brand Manubhai Jewellers teamed up with Gujarati celebrity Malhar Thakar to launch its new ‘Utsavi’ collection, an enamel jewellery line for the festive season. Utsavi launched at an event at the brand’s flagship store in Borivali.
“I am really excited to be associated with the brand,” said Thakar in a press release. “They have almost 35,000+ designs and I have seen their Utsavi Collection which I just launched so I can surely say that they are very beautiful and are perfect for the coming festivals. “Jewellery is my newfound love and while the crowd was cheering Malhar Malhar, all I could think of was jewellery, especially the enamelled jewellery from Utsavi!”
The brand held a lamp lighting ceremony as it unveiled the collection and Thakar tried on several pieces from the line in-store. The gold and gemstone collection is designed as a tribute to ‘utsav’ (celebration) and to reflect the joy jewellery can bring, according to the brand.
“Malhar’s on-screen persona often exudes joy and celebration, making him an ideal fit for a collection designed to celebrate life’s precious moments,” said Manubhai Jewellers’ director Samir Sagar. “With Malhar Thakar as the face of the launch, we are confident that the Utsavi Collection will capture the hearts of our audience, inspiring them to embrace the beauty of our culture, celebrate the colours of life, and treasure moments of joy through our exquisite jewellery. His association with Utsavi reinforces the idea of adorning oneself for life’s most cherished occasions.”
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