Mamaearth, a personal care brand from the House of Honasa has expanded its retail footprint with the addition of an exclusive brand outlet in the southern city of Bengaluru.
The store located at Mantri Square Mall, Malleshwaram spread across an area of 345 sf ft will house a wide range of personal care products.
The store will have Mamaearth’s extensive product portfolio, encompassing over 250+ SKUs under skincare, haircare, personal care products, and colour care products.
Commenting on the launch, Varun Alagh, CEO co-founder of Honasa Consumer Ltd in a statement said, “As communication landscapes undergo dynamic shifts, we wholeheartedly embrace emerging channels to establish an unbreakable bond with our customers. While we recognize the pivotal role that digital platforms and technology play, our primary focus remains aligned with our consumers’ journeys.”
“We believe in walking the path our customers choose, and if offline purchases are their preference, we are dedicated to being present in those spaces. With this crucial aspect in mind, we embarked on the thrilling venture of exclusive brand outlets,” he added.
Mamaearth launched as a digital-first brand and forayed into brick-and-mortar retail for the first time in 2021. Since opening its first exclusive brand outlet, the brand has spread its offline retail footprint across India.
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