Malabar Gold & Diamonds sees Diwali sales up 32% year-on-year

Fine jewellery brand Malabar Gold and Diamonds saw its Diwali sales increase by 32% year-on-year this festive season. The business reported strong consumer sentiment across its India brick-and-mortar stores. 

This Diwali season, Malabar Gold and Diamonds launched an array of promotional offers to engage shoppers including giving 30% off on the making charges of gemstone and Polki jewellery, the brand announced on Facebook. Malabar Gold and Diamonds also gave 100 mg of gold as a gift to shoppers spending over Rs 30,000 among other offers. 
 
The brand also recently released its ‘Nour’ collection of 22 carat gold jewellery inspired by Arabic heritage in its India stores and in the UK. “Skilfully blending traditional art with a contemporary twist, this jewellery set effortlessly elevates your outfits, ensuring you look your best at every event,” Malabar Gold and Diamonds announced on Facebook. “Experience the splendour of this stunning jewellery piece by visiting your nearest Malabar Gold and Diamonds store.”

Malabar Gold and Diamonds was launched in 1993 as the flagship company of Indian conglomerate Malabar Group. The business has reported an approximate annual turnover of $5.2 billion and retails in 12 countries and territories including the UAE and US.