Multi-brand artisan crafts and personal care retailer Mahāsa Ghar launched its ‘3D Lifestyle Storefront’ on October 26. The website uses 3D and AR technologies to create an experiential e-commerce storefront and offer its products to shoppers across India.
“Mahāsa Ghar is a conscious shopper’s dream destination, and we are delighted to bring Mahāsa Ghar to life,” said Mahāsa Ghar’s founder and CEO Kanishka Tripathi in a press release on October 26. “In a world besieged by overconsumption, we champion the cause of artisanal craftsmanship, intricate detailing, and ethical commerce. We stand as architects of a vision where mindful living meets exceptional products. As we embrace the festivities, let us also embrace a new way of interacting with the art of buying. Together, we are redefining the future of retail, one ethical choice at a time.”
The website has sections for personal care, fragrances, and home and living, each hosting a selection of ‘conscious’ brands. Labels which retail on the e-commerce store include Osia Osia, Friday Dolly, Naso Profumi, Pravaah, The Orby House, Niana, and A La Folie among others.
Mahāsa Ghar selects brands which are ethical and artisanal with the vision of offering a, “more meaningful and conscious shopping experience,” according to the business. The business’ name ‘Mahāsa’ refers to ‘knowledge’ and ‘Ghar’ to ‘house’ in Sanskrit which is designed to reflect its commitment to knowledge and the importance of home.
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