Magliano announced as guest designer at Pitti Uomo 105

Luca Magliano, founder of the eponymous label, has been announced as guest designer at Pitti Uomo 105, scheduled in Florence on January 9-12, 2024. The Bologna-born designer, aged 36, will stage a special runway show in the Tuscan capital, at a venue yet to be revealed.

“There are at least three good reasons, why, in agreement with the Camera della Moda [the Italian Fashion Chamber], we asked Magliano to show as guest designer at the next edition of Pitti Uomo,” said Lapo Cianchi, head of communication and events at show organiser Pitti Immagine. “The first is that Luca has an outstanding ability to represent the cultural and social canons usually associated with Italian fashion in an original way. A central factor in this sense is his penchant for true teamwork. The second reason is that we believe it interesting, when possible, to take a regular look at the careers and stylistic evolution of designers who made their public debuts at Pitti Uomo – Magliano was the winner of Who’s On Next 2017, and was named Pitti Italics in 2018 – and then earned international renown. The third is that we like him: his generosity, his enthusiasm, and his polished simplicity. A genuine Bolognese,” added Cianchi.

Magliano was founded in Bologna in 2017, and premièred at Pitti Uomo in 2018, with a runway show entitled ‘Wardrobe for a Man in Love’. The collection focused on a notion of personal elegance that is now deeply entrenched: luxury is just a gesture. Since 2018, Magliano has been showing regularly at Milan Fashion Week.

“Pitti is where our project was revealed for the first time, five years ago, with that enormous mountain of red roses which, thinking about it now, gives me a great sense of dizziness and tenderness: like looking at yourself in the mirror after a time, and finding the important things again, even if all sorts of things has happened in the meantime,” said Luca Magliano. “Going back home to people we love and respect fills me with joy. It is the ideal occasion to imagine the future, more Magliano than ever,” he added.