Madame launches spring summer collection with Shanaya Kapoor

Fashion brand Madame has launched its spring/summer 2024 collection with actor Shanaya Kapoor at an event in Juhu, Mumbai.

The collection will be promoted by Kapoor in a campaign ‘Fashion is me’ across media channels including print, digital, and in-store promotional material.

Commenting on the launch, Shanaya Kapoor in a statement said, “I am excited to be a part of Madame’s Collection launch. The collection perfectly captures the essence of spring with its vibrant colours, modern silhouettes, and effortless style. It has been an absolute pleasure collaborating with Madame, and I am excited to see the collection resonate with fashion-forward individuals.”

Sumedha Jain, marcom head at Madame added, “We are thrilled to present our latest spring/summer 24 collection with Shanaya Kapoor as the new fashion face, whose style and elegance perfectly complement the ethos of our brand. The positive feedback received from attendees reaffirms our commitment to delivering collections that inspire confidence and celebrate individuality.”

The collection will be available across Madame’s exclusive stores, large format stores, major online marketplaces and on its official online store Glamly.