Mackly sees new product categories drive growth

Children’s inner wear brand Mackly has reported that its customer base is growing at a monthly rate of 40%. The brand has seen its newly launched product categories drive both sales and customer growth and plans to continue to diversify its offering. 

One of the main drivers of Mackly’s growth is its new product ranges, notably a line of inner wear shorts for girls designed to provide comfort in hot weather. Mackly shared that its monthly sales for the shorts have been continuously increasing at a rate of between 50% and 60%, Indian Retailer Bureau reported.
 
“Mackly’s ascent to becoming the leading brand in the market is a testament to our unwavering commitment to delivering quality, comfort, and customer satisfaction,” said Mackly’s founder Sharmila Srikumar, Indian Retailer Bureau reported. “We take immense pride in creating inner wear products that cater to the needs of today’s active kids, and our inner wear shorts have become an essential item in their wardrobes. We are deeply grateful for the trust and support demonstrated by our customers, who are also parents seeking the best for their kids.” 

The brand has also recently expanded its products for women with new maternity and sleepwear offerings, Mackly announced on Facebook. The brand plans to keep adding new products to its roster, backed by research and development, for continued double digit growth. 
 
“We remain dedicated to upholding excellence in all our inner wear offerings, ensuring that parents can trust Mackly for their kids’ comfort and well-being,” said Srikumar. “Looking ahead, we are excited about expanding our inner wear product portfolio to include a wider range of variations suitable for kids and teenagers alike.”