Mackly partners with Viacom18 Consumer Products to launch Paw Patrol line

Children’s wear brand Mackly has partnered with Viacom18 Consumer Products to launch a ‘Paw Patrol’ apparel collection. The new line features colourful characters from the ‘Paw Patrol’ animated series. 

“We are thrilled to introduce a wide range of kids’ wear in collaboration with Paw Patrol, offering parents a one-stop solution for stylish and comfortable clothing for their kids,” said Mackly’s founder Sharmila Srikumar in a press release. “Our collaboration with Paw Patrol is not just about clothing; it’s about nurturing a unique and fun approach to children’s well-being, where comfort, style, and personal growth go hand in hand. With this exciting collection, Mackly is paving the way for parents to provide their children with clothing that fosters self-confidence, creativity, and an active, positive lifestyle. Just like the PAW Patrol heroes who embark on a mission to safeguard the world, our brand is on a mission to provide children with comfort through their clothing choices.”
 
The collection is designed to be unisex and includes both inner wear and casual wear. By featuring the popular cartoon characters on its apparel, Mackly aims to enable children to incorporate play into their everyday wear.  

“We, at Viacom18 Consumer Products, are committed to engage with consumers in novel ways,” said Viacom18’s business head of consumer products Sachin Puntambekar. “We’re delighted to bring this new collection with Mackly to the fans of PAW Patrol, who like to wear their fandom on their sleeves. This is a great collaboration in the expansion of the footprint, of this much-loved animated series franchise.”
 
Sharmila Srikumar launched Mackly in 2016 as a children’s wear brand to offer comfortable clothing for Indian children. The brand specialises in sleepwear and inner wear and retails from its direct to customer e-commerce store.