Lovechild by Masaba partners with Shoppers Stop Beauty to expand retail presence

Lovechild by Masaba, a beauty brand by Masaba Gupta has partnered with Shoppers Stop Beauty to expand its presence in the Indian market.

The two began their partnership with the launch of a shop-in-shop at Shoppers Stop store at R City Mall, Ghatkopar.

In addition to the shop-in shop kiosks, Lovechild by Masaba products will also be available on the Shoppers Stop Beauty online store.

With this partnership, Lovechild by Masaba aims to accelerate its offline expansion in key cities to reach a wider audience to fuel its growth in India.

Commenting on the partnership, Masaba Gupta in a statement said, “We are thrilled to embark on this transformative journey alongside Shoppers Stop. Through our shop-in-shop and online retail at Shoppers Stop, we aim to empower consumers to embrace homegrown beauty brands that offer powerful formulations and solutions where skincare meets beauty.”

Biju Kassim, CEO Beauty at Shoppers Stop added, “We are thrilled to launch Lovechild Kiosk at Shoppers Stop and proud to serve as their offline retail partner. This partnership with Lovechild by Masaba exemplifies our commitment to offering customers cutting-edge and premium beauty products at Shoppers Stop.”

Lovechild by Masaba plans to aggressively open kiosks at Shoppers Stop across other cities in the coming months.