Lovechild by Masaba launches first face makeup line

Designer and entrepreneur Masaba Gupta’s cosmetics brand Lovechild by Masaba has expanded its product range and launched its first ever line of face makeup. The new line comprises primers, concealers, and illuminators. 

“Introducing LoveChild’s first ever Face Makeup range,” announced the brand on Facebook. “The newest additions to the Lovechild fam: Premiere Primer – the base for all your looks, this highly hydrating primer creates a velvety smooth canvas for your makeup, ensuring that it stays in place all day.”
 
The range also features a ‘Star Song Illuminator’, designed to add sparkle to the skin. The illuminators also moisturise the skin and hydrate it throughout the day. Lovechild by Masaba’s ‘Concealer Cameo’ selection of multi-use concealers comes in a range of 10 shades for different skin tones and has a creamy texture, according to the brand. 

All products in the new line feature House of Masaba’s signature graphic packaging to appeal to Gen Z and millennial shoppers. Lovechild by Masaba also launched its first sunscreen in June, titled ‘Surya Namaskar’. 
 
Masaba Gupta launched Lovechild by Masaba in August 2022 with a colourful selection of lipglosses and nail varnishes. The brand’s cosmetics retail on House of Masaba’s e-commerce store and in its retail outlets as well as with a number of multi-brand businesses including Tira, Myntra, Nykaa, and Purplle among others.