Louis Stitch opens first store in Gurugram

Menswear brand Louis Stitch has opened its first ever exclusive brand outlet in Gurugram’s Ardee Mall. The store measures 1,100 square feet and houses the brand’s premium apparel, accessories, and footwear collections. 

“We are proud to see Louis Stitch’s first exclusive outlet open its doors for customers from across the city,” said Louis Stitch’s founder and CEO Amol Goel in a press release. “The products have garnered immense love and appreciation from customers through our website and other marketplaces which only propelled us to open an all-exclusive brand store and elevate our customer’s shopping experience.”
 
By opening a brick-and-mortar store, Louis Stitch aims to build brand awareness and put a tangible face to its brand identity. The store is decorated in Italian décor and while the right side of the space is dedicated to footwear, the left side is dedicated to clothing. 

“This store brings us closer to our customers and enables us to directly engage with them,” said Goel. “As for the next steps, we are looking to bring in technology-led solutions. This will allow customers to buy, exchange, earn, and redeem points across Louis Stitch’s sales points, seamlessly and become a lifetime customer.”
 
Louis Stitch recently raised Rs 10 crore in its Pre-Series A funding round. The brand plans to use the funds to expand its physical retail presence in India, expand its product categories, and to further develop brand marketing.