Louis Philippe opens first Middle East store in Dubai

Aditya Birla Group menswear brand Louis Philippe has made its retail debut in the Middle East and opened an exclusive brand outlet in Dubai’s City Centre Deira. The store measures 2,000 square feet and retails the brand’s selection of premium formal and semi-formal apparel. 

“It’s a significant milestone for the company as we are enthusiastic to introduce Louis Philippe to Dubai, a city renowned for its fashion-conscious approach,” said Aditya Birla Fashion and Retail Limited’s president of premium brands Jacob John in a press release. “This launch exemplifies our commitment to providing high-quality menswear to Dubai’s astute gentlemen and marks the beginning of our journey in the Middle East, a region with immense potential for our brands.”
 
“We are convinced that the brand will create an equally powerful impression in the UAE as the state boasts numerous promising shopping destinations, and we are excited about our growth prospects here,” said John. “In the near future, we plan to increase our retail footprint by launching several additional exclusive brand outlets of our brands throughout the Middle East.”

The new Dubai store retails the brand’s ‘Louis Philippe Mainline’ collection of wardrobe staples such as shirts, t-shirts, trousers, suits, and blazers as well as its ‘LP Jeans’ denim line and ‘LP Sport’ active line. The store also has a segment for the brand’s ‘Louis Philippe Luxure’ premium line.
 
“We are delighted to partner with Louis Philippe, a leading premium menswear brand,” said Kalyan Silks’ chairman and managing director T. S. Pattabhiraman. “This partnership represents a union of two iconic brands, each recognised for their commitment to quality and sophistication. We firmly believe that this collaboration will not only elevate the shopping experience of consumers in Dubai but also serve as an indication of our dedication to excellence. We are excited to bring a world-class fashion brand to this vibrant city, and we look forward to continuing to serve our customers with the finest in fashion and style.”