Natural beauty care brand Lotus Herbals has launched a new campaign featuring actor Jacqueline Fernandez to promote its white glow vitamin C gold radiance serum.
The multimedia campaign which includes a television commercial featuring the actor will be broadcasted on national and regional channels to reach a wider audience.
Commenting on the launch of its new serum, Nitin Passi, chairman of Lotus Herbals in a statement said, “We at Lotus are excited to unveil the revolutionary vitamin C gold serum, showcasing our commitment to clean and transformative beauty solutions. Infused with potent ingredients like Kakadu Plum and Yuzu Lemon and luxurious pure gold leaves, this serum is a daily essential for achieving radiant skin effortlessly.”
Jacqueline Fernandez added, “I’m thrilled to endorse the Lotus White Glow Vitamin C gold radiance serum. It’s not just skincare; it’s a luxurious indulgence. With 100x more vitamin C and gold leaves, it’s an elixir for luminous skin. I encourage you to embrace this serum and make it an essential part of your morning and evening skincare ritual for visible results that leave a lasting impression.”
The campaign is currently being run on the brand’s social media platforms including Facebook, Instagram, and YouTube as well as the Lotus Herbals website.
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