Lotus Herbals launches campaign with Jacqueline Fernandez

Beauty care company Lotus Herbals has launched a new campaign with actor Jacqueline Fernandez for its Whiteglow range of skin care products.

As the face of the brand, the actor will be seen endorsing the brand in a multimedia campaign which will run across TV, digital, social media platforms and multiplexes across India.

Commenting on the campaign, Nitin Passi, chairman managing director at Lotus Herbals in a statement said, “Lotus has been an innovator in beauty, and we are happy to introduce the unique Lotus Whiteglow vitamin C gel creme, an innovative extension of our immensely popular Whitegow skincare series. Committed to formulating clean & transformative beauty solutions tailored for Indian skin, the Whiteglow Vitamin C Gel Creme represents a true breakthrough witha unique Gel Creme formulation made to revolutionize the way you experience radiant beauty.”

Jacqueline Fernandez added, “The last 5 years of my association with Lotus Herbals has been a delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spell-bound with their new and innovative Whiteglow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category.”

Targeting a wider audience, the brand will also launch a television commercial to attract maximum customers and enhance brand visibility.