Limited Edt is exclusive sneaker sponsor at BMW Joytown 2024

Multi-brand sneaker retailer Limited Edt was the exclusive sneaker sponsor at music and cultural festival BMW Joytown 2024 in Mumbai. By running an interactive booth with both products and activities, the Singapore-based brand aimed to engage the metro’s shoppers.

The festival recently concluded at the new MMRDA grounds at Bandra Kurla Complex and featured a mix of music, dance, automobiles, and food, Limited Edt announced in a press release. The business set up its signature ‘sneaker vault’ in the festival’s VIP area to showcase rare and high value sneakers by global brands. Limited Edt also set up a mini basketball court to invite guests to shoot hoops for the chance to win prizes.
 
“The BMW Joytown is the talk of every town lately, and amidst all the lit highlights, one that garnered a separate fanbase was Limited Edt,” announced the business in a press release. “Yes, Mandeep Chopra’s Limited Edt does it again, just like most of their noteworthy collaborations, this one turns out to be one of the most acclaimed ones. Having carved a quick niche amidst the Indian hype culture, the brand was the one and only sneaker sponsor for BMW Joytown 2024, adding yet another feather to their hat of achievements.”
 
Entrepreneur and sneaker enthusiast Mandeep Chopra launched Limited Edt as a multi-brand sneaker boutique in Singapore and the business now counts 15 stores in the country. Limited Edt has collaborated with global brands including Adidas to create exclusive products and now has its sights set on expanding into the wider Asian market, starting with India where it has launched its first store.