Libas names Kiara Advani as brand ambassador

Libas, a leading ethnic fashion brand has named actor Kiara Advani as its brand ambassador. The actor will begin her association with a campaign showcasing the brand’s spring-summer collection.

With this association, Libas aims to widen its reach in the premium ethnic wear market in India.

Commenting on the association, Sidhant Keshwani, founder CEO of Libas in a statement said, “Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear.”

Kiara Advani added, “As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently.”

Libas specialising in women’s ethnic wear retails through its offline stores, dedicated e-commerce store and mobile shopping app.