Levi’s launches ‘For Now, For A Lifetime’ campaign with Deepika Padukone

Denim brand Levi’s has launched its ‘For Now, For A Lifetime’ campaign with actor Deepika Padukone to promote its newly launched collection.

The campaign will showcase the brand’s new offerings that include a range of baggy fits for men & women, cargo pants, chinos, varsity jackets, sweatshirts, jackets, tees, blouses, shirts and more.

Commenting on the campaign, Amisha Jain, managing director for Levi’s in India in a statement said, “The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s and how our product is so deeply woven into our consumers’ lives.”

“This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers,” Jain added.

By onboarding Deepika Padukone, Levi’s has seen strong traction from women consumers in India, despite historically being a brand with more male customers. The label is tapping into this as well as Gen Z Indians’ love of athleisure and more sporty, casual designs, with its expanded product offering for the country.

Levi’s retails through its country-specific e-commerce store, exclusive brand outlets, and multi-brand outlets both online and offline in India.