Eyewear brand Lenskart has partnered with cricket player Suryakumar Yadav to launch a new campaign. With the tagline “Lenskart Dhaakad Hai”, the television commercial is designed to link its products with the values of self-confidence and individuality.
“I have always believed that advertising is at its best when it remains true to itself and, more importantly, to the people it speaks to,” said Lenskart’s co-founder and India CEO Ramneek Khurana in a press release. “With this ad film, we have strived to convey our unwavering commitment to empowering individuals to be their authentic selves and break free from the shackles of self-doubt. That’s precisely what our aim is with the introduction of ‘Dhaakad Hai’ – a spirit that encourages you to pursue your dream relentlessly.”
The television commercial shows children playing cricket in a bustling alley before cutting to Yadav on a cricket pitch, delivering a sensational batting performance. By partnering with Yadav, the brand aims to tap into the sportsman’s pan-India popularity.
“I’m thrilled to be part of this ad film, which embodies the values of self-belief and individuality,” said Suryakumar Yadav. “I hope it encourages everyone to embrace their authentic selves and proudly showcase how truly Dhaakad they are to the world.”
Lenskart launched in 2010 as a tech-enabled startup and today distributes over 10 million eyewear pairs annually. The business counts 2,000 brick-and-mortar stores across India, Singapore, Japan, Thailand, Taiwan, and the Middle East.
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