Eyewear retailer Lenskart has expanded its portfolio with the launch of the special collection ‘Blue Billion’ ahead of the upcoming men’s cricket world cup.
The Blue Billion collection will have eyewear from Lenskart’s portfolio that includes brands like Vincent Chase, Lenskart Air, Boost and Hooper, across eyeglasses, sunglasses, and sports glasses.
With this collection, Lenskart is banking on the popularity of cricket in the country to widen its reach and tap new customers during the world cup which will be hosted by India this year.
Commenting on the launch, Ramneek Khurana, co-founder of Lenskart in a statement said, “Together, India is ready to celebrate the spirit of cricket and Lenskart aims to be there every step of the way, ensuring that fans not only see the world through their lenses but also witness the magic of cricket through the lens of enthusiasm and passion.”
“Infused with sporty elements, the eyewear comes with great grip, innovative materials, firm fits and athletic features. Blue Billion is a collective that’s bound by the passion for sports and designed for every fan out there,” Khurana added.
The newly launched Blue Billion collection will be available for purchase on the Lenskart website and retail outlets across the country.
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