Laneige partners with Evocus for holistic hydration range

Korean skincare brand Laneige has teamed up with mineral water brand Evocus to launch a new “holistic hydration” product line in India. The collaborative product line is designed to mix Laneige’s skin hydration knowledge with Evocus’ approach to body wellness.

“This collaboration is an exciting fusion of our shared values and expertise,” said AmorePacific Group’s assistant director and head of marketing and training Mini Sood Banerjee in a press release on August 23. “We believe that true beauty and wellness radiate from within, and with Evocus, we can now provide a comprehensive solution that caters to the hydration needs of our consumers from head to toe.”
 
The collaborative line is designed to hydrate skin and body, both inside and out, for a comprehensive approach to health and beauty. The ‘Laneige Water Bank Collection’ created as part of the partnership is a line of hydrating creams infused with mineral-enriched water. The collection includes moisturizers, serums, and masks which are designed to be paired with Evocus’ alkaline clear mineral water.

“We are thrilled to join forces with Laneige for this remarkable collaboration,” said Evocus’ head of digital marketing and PR Zulkarnain Shaikh. “Together, our brands bring an unparalleled fusion of skincare expertise and hydration innovation. Get ready to elevate your skincare and hydration journey like never before.”