Lamior expands product line with new encapsulated foundation

Beauty brand Lamior has expanded its hybrid makeup and skincare product offering and launched the ‘Glow Burst Encapsulated Foundation’. Describing the launch as a first in India, Lamior’s new product uses bio-advanced encapsulated pigment micro-droplet technology.

“We’ve always wanted our customers to experience glam with skin care,” said Lamior’s co-founder Aakriti Jayant Chhaparia in a press release. “All Lamior products have a thought behind them- blending beauty with wellness. The Glow Burst Encapsulated Foundation is a valuable addition to any beauty regimen. Its lightweight, hydrating formula and skin-like finish make it perfect for those seeking a natural, radiant look without compromising on skincare benefits. We’re thrilled to introduce a product that not only enhances beauty but also nourishes your skin with its 72% skincare base, for the first time ever in India.”
 
The product launched virtually on July 17 and is designed to even out skin tone while simultaneously offering hydration. The foundation has launched on Lamior’s direct to customer e-commerce store with an introductory price of Rs 1,495 and is infused with noni, ceramides, and cloudberry.
 
Lamior describes itself as a clean beauty brand which caters to the needs of modern consumers. The brand’s products are certified as vegan and cruelty free by the People for the Ethical Treatment of Animals and entrepreneurs Aakriti Jayant Chhaparia and Shaunak Chhaparia launched Lamior to develop makeup-skincare hybrid products.