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Friday, October 25, 2024

Lakmé expands Skin Stylist line with Nykaa partnership and Mumbai event

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Beauty brand Lakmé held a star studded event at the St Regis in Mumbai to celebrate the expansion of its ‘Skin Stylist’ product range. The brand has partnered with multi-brand beauty giant Nykaa to launch the Lakmé Lumi Lit Shimmer Lotion and Lakmé CC Tinted Serum.

Influencers at the Nykaa x Lakmé event in Mumbai – Lakmé

“As the consumer of today is evolving, so are their beauty needs,” said Lakmé’s vice president Sunanda Khaitan in a press release. “With lives becoming more fast-paced, individuals are looking for multi-use products that bring their ease to their routine. At Lakmé, we recognise this need for effortless hybrids, combining two very key aspects of the user’s beauty ritual- skincare x makeup. We call this collection your Skin Stylist – it features the Lakmé Lumi Lit Shimmer Lotion and the Lakmé CC Tinted Serum which instantly glams you up, while being cognisant of your skin care needs. We are delighted to partner with Nykaa to introduce these two additions to the Skin Stylist range.”
 
A group of digital creators, influencers, and fashion and beauty opinion-makers gathered at the St Regis to celebrate the launch and find out about the new products. Lakmé’s Lumi Lit Shimmer Lotion is designed to make the body sparkle, infused with glycerin and hyaluronic acid. The Lakmé CC Tinted Serum aims to give the feel of a second skin while offering coverage and skincare properties.
 
“We are thrilled to further strengthen our partnership with the House of Lakmé, as we share a mutual belief in beauty’s power to champion self-expression,” said a Nykaa spokesperson. “The additions to the Skin Stylist collection embody our passion to deliver innovations that seamlessly blend skincare benefits with makeup artistry. This launch not only reflects Nykaa’s vision to offer transformative beauty solutions but also reinforces our role as a leader in democratising access to high performance makeup in India.” 
 

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