Canadian lingerie and sleepwear brand La Vie En Rose has entered the Indian market in partnership with fashion retail giant Apparel Group India Limited. The brand has opened its first brick-and-mortar store in the country in DLF Mall of India in Noida.
“Here’s adding another prestigious brand to Apparel Group’s portfolio,” announced the business on Linkedin. “We are elated to welcome La Vie En Rose to India with its most comfortable styles in sleepwear, lingerie and swimwear. Marking its first store at DLF Mall of India, Noida.”
La Vie En Rose retails lingerie in a broad range of sizes as well as sleepwear and swimwear. The brand’s main target audience is millennial women and its style mixes comfort with delicate femininity. Recent launches include bright hued and floral printed swimsuits as well as pastel hued lace inner wear sets and cotton sleep sets among others, the brand announced on Facebook.
DLF Mall of India is located in Noida’s Sector 18 and is spread over 20 lakh square feet. La Vie En Rose joins brands including Biba, Anokhi, Adidas, Bata, Aldo, Miniso, Mia by Tanishq, Reebok, Muji, and Tribe Amrapali among others in the mall.
La Vie En Rose began its international expansion in 2004 and has opened over 75 international stores, India Retailing reported. The brand has stores in countries including Egypt, Azerbaijan, Kazakhstan, Georgia, and Morocco among others.
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