Kushmanda Cosmetics launches new beauty brand Born16

Kushmanda Cosmetics Pvt Ltd has announced the launch of its colour cosmetics brand Born16 designed specifically for Indian women.

The brand has been launched with the Moon Duchess and Tamaraa collections featuring compact blush, eyeshadow palettes, matte lipsticks, serum foundation, compact powders, blushes, liquid matte lipsticks, mascara, and a dual kajal & eyeliner stick.

Commenting on the launch, Shweta Sharma Garg, managing director of Born16 in a statement said, “India’s tropical climate has always been a significant challenge for makeup wearers. Our products are specifically engineered to be 100 percent sweat-proof and mattifying, ensuring makeup stays intact throughout the day.”

“As Born16 makes its debut, it promises to be more than just another cosmetics brand. It represents a powerful narrative of self-love, breaking free from societal constraints, and celebrating individual beauty in all its forms,” she added.

Born16 products are currently available exclusively on the brand’s official online store.