Indian clean beauty brand Kiro has launched the ‘Kiro Truck’ as a pop-up beauty destination and new-age marketing tool to help the label connect with consumers across Mumbai and offer personalised consultations and makeovers on the go.
“This futuristic, new-age marketing approach brings beauty on wheels to your workplace and popular hangout spots, ensuring easy, effective, and quick beauty moments,” announced the brand in a press release. “Whether you’re powering through a packed day or unwinding over the weekend, the Kiro Truck adds a coolness factor to your makeover experience, letting you explore and upgrade your beauty staples.”
The brand kicked off its Kiro Truck initiative on March 1 with a pop-up at Mumbai’s High Street Phoenix, moving in to Carter Road in Bandra on March 2. With events scheduled until March 19, Kiro plans to harness the campaign to increase brand awareness and boost engagement.
“For those who say, ‘You can’t have it all,’ we have just one word—Kiro. At Kiro, our mission is to make beauty effortless and effective that seamlessly fits into everyday life,” said Kiro’s founder Vasundhara Patani in a press release. “Time is a luxury, and like me, many women lead busy lives, juggling countless responsibilities but still want to look well put together under five minutes. That’s why I created clean, easy-to-use products that work for everyone. The Kiro Truck is our way of bringing this vision to life, delivering beauty directly to our audience in their everyday spaces and offering a seamless, on-the-go experience that complements their busy lives during work and beyond.”
Kiro’s truck also promotes its sustainable initiatives with a dedicated recycling box where people can drop off their old makeup and receive a vegan Kiro lip product. The brand offers product sampling and product ranges designed for those with busy lives.
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