Kingfisher collaborates with ‘The Fantam’ to launch online merchandise store

Beverage brand Kingfisher has collaborated with Bengaluru-based ‘The Fantam’ to launch its first-ever online merchandise store, KF Life.

The LF Life store will offer apparels, accessories, wall décor, among a host of other merchandise designed by in-house at Kingfisher.

With this online store, the brand aims to connect with the youth and expand its customer base across the country.

Commenting on the launch, Vikram Bahl, chief marketing officer at Kingfisher in a statement said, “Kingfisher is one of the most iconic brands of India and we are launching an exclusive brand store for our fans. They can buy Kingfisher branded merchandise from KF Life a collection that has been made keeping in mind the exploratory mindset of our new age audience.”

“Our collaboration with The Fantam allows us to deliver desirable and high-quality products that stays true to the iconicity of Kingfisher,” he added.

The KF Life products are available for purchase exclusively on the brand’s website.