Kingdom of White launches new store in Kochi

All white apparel brand Kingdom of White has opened a new menswear store in Kochi. Located on the first floor of the city’s Lulu Mall, the store retails a selection of ethnic, fusion, and western wear and is designed to enable the brand to connect with the city’s shoppers. 

“Kingdom of White’s arrival in Cochin [Kochi] marks a significant milestone in the brand’s journey,” said the brand’s CEO Vineet Haralalka in a press release. “We are excited to connect with the city’s vibrant culture and look forward to becoming an integral part of its narrative. We believe our collection will resonate well with the residents of Cochin and surely become a staple part of their wardrobe.”
 
The new store retails a selection of premium linen and cotton garments as well as loungewear, Indie wear, classic wardrobe staples, and co-ord sets among others. Products in the store are priced from Rs 999 to Rs 3,499. 

Kingdom of White was established in 2021 and describes itself as “India’s first all-white clothing brand for men”. The brand’s designs cater to contemporary men and encourages them to use the colour white to express themselves through versatile garments. Along with its brick-and-mortar stores, Kingdom of White also retails from its direct to customer e-commerce store.