Killer enters kidswear segment with launch of ‘Junior Killer’

Kewal Kiran Clothing Limited (KKCL)-owned denim brand Killer has forayed into the kids wear category with the launch of a clothing brand ‘Junior Killer’.

The new brand will offer an extensive range of clothing for kids starting from the age of 4 years up to 16 years.

Junior Killer’s new collection that includes denims, t-shirts, shirts, and co-ords, was unveiled with a fashion show with kids showcasing the kids brand to the retailers from across the country.

As part of the launch, KKCL has rolled out a new television campaign for Junior Killer with the tagline ‘This is us’.

Additionally, a mass marketing campaign will go live on Junior Killer’s X, Instagram and Facebook in-showroom displays and other mediums in a phased manner.

Commenting on the launch, Hemant Jain, joint managing director at LLCL in a statement said, “With a strong background in branded apparel manufacturing, we have decided to flex our creative muscles and introduce a brand-new children’s clothing brand – Junior Killer. This launch reflects KKCL’s goal of creating a truly curated lifestyle brand that will enable us to create our own market share in the kids-wear category as well.”

“We have a strong nationwide, loyal dealership network that will be proud to introduce Junior Killer to their customers as every fabric is carefully handpicked to ensure comfort and style. I am confident that Junior Killer will further establish our flagship brand Killer and will become a sought-after full lifestyle brand in the Indian high-street fashion segment,” he added.

Junior Killer priced between Rs 499 ($6) to Rs 2,399 will be available across leading multi-brand outlets as well as Killer exclusive stores, national chain stores, and e-commerce platforms.