Kiabi partners with Myntra for entry into Indian market

French apparel brand Kiabi has partnered with e-commerce major Myntra for its entry into the Indian market.

With this association, Kiabi will sell its diverse range of products across categories through a dedicated online brand store on the Myntra app.

The association with Myntra is expected to help Kiabi make inroads in the burgeoning Indian fashion market.

Commenting on its India entry, François Haimez, international leader at Kiabi in a statement said, “True to our international development strategy, which aims to provide all families with a reimagined fashion that combines quality, price, style, and sustainability, we are proud to connect with Indian families in this symbolic country as a longstanding partner in the production of our collections. Thanks to the strength and prowess of a key player like Myntra, we simplify the access to fashion for everyone, accessible to all.”

Jayanti Ganguly, vice president business at Myntra added, “We are thrilled to welcome Kiabi to India and be their platform of choice for their much-awaited Asia foray. We are confident about building Kiabi into a household name with our huge base of premium shoppers, robust delivery network and keen understanding of India’s fashion needs.”

Kiabi’s sister brand Decathlon has an established presence in the Indian market with brick-and-mortar stores across the country and a direct to customer e-commerce store. Kiabi is run by The Association Familiale Mulliez, the holding company which also operates Decathlon.