Kewal Kiran Clothing Limited (KKCL), a fashion apparel manufacturer has signed on as the official sponsor for the West Indies vs India T20 cricket series.
With this association, the brand aims to expand its customer base and strengthen brand presence across the country.
The company claims that its previous association with the Indian cricket team helped it achieve the remarkable milestone of 10 million units sold within one year with an impressive feat of selling a garment every 3 seconds.
With this new investment in cricket, the company is hoping to achieve their vision of selling a garment every second.
Commenting on the association, Hemant Jain, joint managing director at KKCL in a statement said, “With aggressive retail expansion geographically, it’s important for us to reach to the maximum audience and we believe that this reach can be achieved with cricket, which has millions of followers that T20 attracts today.”
“We are extremely excited to be a part of the West Indies vs India T20 series. Like our earlier cricket association, we are confident that this sponsorship will strengthen our brand presence and drive us to achieve ‘A-Garment-A-Second’ in the market,” he added.
KKCL is a listed entity and owns popular fashion brands like Killer, Integriti, LawmanPg3, Easies, Desi Belle, Iti and Izel.
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