Kay Beauty launches in the UAE with Nysaa

Kay Beauty, a beauty brand by actor Katrina Kaif and Nykaa has entered the United Arab Emirates by partnering with omnichannel retailer Nysaa.

With this partnership, Kay Beauty products will be available on Nysaa’s e-commerce platform and retail stores across the UAE.

Commenting on the launch, Katrina Kaif, co-founder of Kay Beauty in a statement said, “It gives me immense joy to finally bring Kay Beauty to the UAE. It was always my vision to take Kay Beauty global and share our offering with customers across different geographies, so they can experience the product first-hand. It is a strategic move for us to launch Kay Beauty in the region via an omnichannel retail presence.”

Adwaita Nayar, co-founder of Nykaa added, “I’m thrilled to announce the arrival of Kay Beauty in the GCC region, in collaboration with omnichannel retailer Nysaa. With the GCC becoming a hub for all beauty enthusiasts who love to discover and try new products in the market, we can’t wait to enter the region.”

In India, Kay Beauty claims to have a strong presence in both online and offline platforms boasting a gross margin value of Rs 1.5 billion.